The Making of a Daybreak Commercial

When we set out to make a TV commercial for Daybreak we thought, “what’s the best way to show people what every day life here is like”? As we thought about it a bit, the answer came pretty easily. So, we put out a call for submissions to Daybreak residents and just asked them to show us what they loved most about living here by sharing their home movies. We got lots of submissions. Some of it was beautiful. Some of it was touching. Some of it was downright hilarious. But all of it was real, and that’s what we wanted.
Jenny and Steve Bauman were among those whose clips made it into the commercial. The Baumans purchased their first home in Daybreak in 2008. They were so excited about their very first home, they snapped photos throughout the building process. They then turned the photos into a time-lapse video, which ended up being a key element of the commercial.
“I just wanted to get every stage of construction because I knew that it would be fun to go back later on in life and look at it,” said Jenny. Asked why the Baumans decided to build their new home in Daybreak, she added, “I always loved the architecture of the older neighborhoods in Salt Lake, but I didn’t want to deal with the baggage that comes with an older home. Also, when we came out here for the first time, every house had a bike on the front lawn, or a basketball on the porch. It just looked lived-in, like the kind of active, fun neighborhood where I’d want to live and raise kids.”
The full-length TV commercial will play during the 10 pm news on channels 2, 5, and 13 throughout the year beginning on March 21, so be sure to tune in, or if you can’t wait, just click on the links below to see them now on YouTube. There is a :30 second version, and :15 second version that is slightly different. Enjoy!
Congratulations to the newest resident TV Stars:

• Rolf Family
• Kim Reynolds
• Damon Dixon
• Anderson Family
• Jenny & Steve Bauman

Daybreak TV Commercial :30

Daybreak TV Commercial :15

Daybreak has become one of the most popular places to buy a new home in Utah and has grown to over 2,600 homes and more than 9,000 residents since opening in 2004. The Community was recently recognized by the National Association of Homebuilders at the National Community of the Year for 2010, and also received a Platinum Award for Smart Growth the same year. The SoDa Row Village Center opened in 2008 and is home to an assortment of eclectic shops and eateries. UTA’s TRAX light rail system will begin service to Daybreak’s two stations on August 7, 2011.